For the last two years I’ve been analyzing why people get followed or unfollowed on Twitter to see if there was a deep life lesson that we should learn. This is what I’ve found:
Twitter Follow-to-Follower ratio is out of whack!
One of the first things I do when I look at a tweep is to see if they have more “friends” vs. followers. If the ratio is heavily distorted I believe they are playing a numbers game! They’re not looking for friends/relationships, they’re looking for numbers – follower numbers! In their little minds, if they can show the world how many “followers” they have, maybe they’ll feel accepted, i.e. loved. Life doesn’t work that way. Studies show that the more “acquaintances” you have, the less true friends you’ll have. When Twitter flags you as a number’s player, you get unfollowed (at least by people); the bots will still love you.
You don’t have to follow everyone who follows you on Twitter to be a loving tweep, but you do have to acknowledge someone who asks you a question, pays you a compliment or gives you any other kind of Twitter love. If you feel you’re too busy or have too many followers, then cut back! Rule: Don’t follow more people than you can reciprocate/love. People that are on Twitter just to hear themselves talk in one way conversations don’t live very long on Twitter.
Lack of Tweets
I call tweeps that don’t tweet after a certain period of time (pick a time, everyone is different on this rule – couple weeks, month, 6 months, year, etc.) inactive accounts. The facts are that most people sign up with Twitter, get bored, don’t get it, prejudge, get pissed off or whatever excuse they want to give for quitting something again and abandon their Twitter account. The body may be there but the tweep soul is gone. Want to die a tweepy death? Don’t tweet for a while and you will be stamped inactive. Inactive accounts get unfollowed.
The Egg Avatar! The Death Star!
I’ll admit that if it weren’t for my wife and one of my executives, I might never have gotten around to putting my face on my Twitter account. To this day I might be known as the egg man! Am I glad I did! That picture or lack of one tells the world how I feel about myself. Am I shy, reserved, happy, sad, in hiding or transparent? That picture forms our first impression. When I see an egg avatar, I think only one thing; someone doesn’t care. If you don’t care, why should I follow you?
It’s amazing the number of people who can’t take a few seconds to tell me a little bit about themselves. Your bio tells me why you are here, what you stand for, what you believe in. I know it’s tough to sum up in a few words who you are but isn’t that what Twitter is about? The ability to sum up in a few words what’s on your mind. If you can’t take the time to tell me who you are and why you’re here, you’re obviously just passing through.
Low Klout Score
There has been a lot written about the pros and cons of Klout. I’m not here to rehash them but I will acknowledge that if Klout gives you a Klout score less than 20, you are just going through the motions; you’re just going through life checking off the boxes. If you believe life, the greatest gift in the entire world is just to be endured and don’t believe in lasting relationships, Klout is going to figure it out. If you want to live your life off the grid, that’s your prerogative but just remember the three things that will kill anything — isolation, division, and overcrowding.
So what have I learned? As Twitter goes, so goes life. If you befriend people but are unwilling to be friendly; if you expect love but are unwilling to give love; if you don’t speak up every now and then to let us know you’re alive, if you are unwilling to show your face in public; if you haven’t figured out who you are, what you believe in or at the very least tell us where you’re going, you will die a Twitter death, you will be unfollowed. At the end of the day Twitter, Facebook, LinkedIn, lunch with your best friend, are all about the same thing; they are tools to help us honor, protect and connect the most valuable thing in our lives; our relationships. We are nothing without each other.
by Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guy