About Us

Our Story


Years in Business

$ 0B+

Diamond Sales

$ 0M

Diamond Selection


We beat anyone’s prices by a minimum of 20%.


Jewelry Stores Supplied With Our Diamonds


Engagement, Anniversary & Championships Rings

About DCI

Committed to Love™
for Over 35 Years

Fred Cuellar isn’t just a gemologist. He’s an educator and one of the world’s top diamond experts.

Fred has spent his entire career sharing his extensive knowledge of diamonds with his clients, including everyone from US Presidents to high school basketball coaches and moon-walking astronauts to mechanics. Whether Fred is working with a billionaire entrepreneur or a typical young guy in love and ready to buy his sweetheart an engagement ring, he cares about your love story. He wants to help you make one of the most important purchases of your life.

Diamonds tell the stories of our lives, and nobody knows the story of diamonds better than Fred. Advising the Saudi Royal family, consulting for huge diamond investment firms, or sitting with you to help you pick out your first diamond ever, he treats everyone he meets like they are the real precious gems.

Fred founded Diamond Cutters International over 35 years ago on the principle that nothing is more important than love, and our offices around the world remain committed to that philosophy.

From your first appointment to your 75th anniversary and beyond, we want to be a part of your love story forever.

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About Fred Cuellar

Your Source for Natural Diamonds

Only Diamond Cutting House in Southwest US

Due to our unique experience, expertise, and access in the industry, we house one of the largest loose diamond inventories in the Southwestern United States. We buy rough diamonds directly from mines and can even custom-cut to order. We will always ensure you have access to the highest quality stones in the world.

Out of 100 diamonds sold, only 1 will meet the criteria to be considered a Vivid White Diamond®. Our spectacular diamonds all have a story as unique as yours!

Our Process


We’ll beat any competitor’s pricing by a minimum of 20%

As a cutting house that supplies over 200 jewelry stores and insurance companies with diamonds and engagement rings, we can give you competitive pricing that no one else can beat.

Shopping with another jeweler? We remain the only fully bonded jeweler in Texas, ensuring your stones' value for life. We will beat other jewelry store prices by at least 20% for comparable stones.

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