“Certified”: A Dirty Word in Today’s Market

You see or hear the ads all the time—we sell only GIA, AGS, EGL etc “certified” diamonds with a “certificate” to back it up. Thanks for telling me—RUN! “Certified” is a word that is supposed to put you at ease, make you relax, so you put your guard down. But it is meaningless. The lab …

“Certified”: A Dirty Word in Today’s Market Read More »