High Definition Diamonds
Fact or Fiction?
Scene: (Also known as “The Set Up”.) Young man walks into a jewelry store to buy a diamond. Weíll call the young man Ralph and the store salesperson Buddy.
Ralph: Hi there, Iím Ralph and Iím looking for a round diamond.
Buddy: Hi, Iím Buddy. What kind of round are you looking for?
Ralph: A shy 1ct, VS-1, G, Class II, no fluorescence, natural and bonded.
Buddy: No problem, what faceting arrangement would you like?
Ralph: Faceting arrangement?
Buddy: Well, are you looking for a Modern Era Cut and if so, which one?
Buddy: A Modern Era Cut is not only well proportioned, but comes in 58-144 facet combinations.
A Non-Modern Era Cut would be a single cut with 16-17 facets or a full cut 57-58 facets, but Old Miners (squared round) or Old European (high crown, sawed off culet) for weight retention.
Ralph: I definitely want a Modern Era Cut but I didnít know I could get a multi-facet arrangement to my liking. Whatís the theory behind adding more than 58 facets?
Buddy: Oh sir, itís not a theory, but a proven fact! The more facets, the more brilliance.
Ralph: So a 144 faceted diamond has more brilliance than a 58 faceted diamond?
Buddy: You betcha!
Ralph: Well if thatís true, why would anyone buy less than 144 facets?
Buddy: Personal taste. Some people just canít handle too much brilliance so they pick the facet number that suits them best. Like picking out what wattage you want your bulb for a lamp.
Ralph: Do these multi-faceted diamonds cost more?
Buddy: Oh yes sir! They are very labor intensive and only the finest rough (what diamonds look like before they are cut) is chosen.
Ralph: So how do I refer to these diamonds?
Buddy: Well Ralph, they all have their own names. For example, The Zoe Diamond has 100 facets and was invented by Gabi Tolkowsky, the nephew to Marcel Tolkowsky who invented The American Ideal. Thereís also the Leo Cut from Leo Schachter that has 66 facets for just a little extra zing! Try to think of these multi-faceted rounds as “High Definition Diamonds”. Youíll get a clearer, sharper, more brilliant picture.
Ralph: How many types of these “High Definition Diamonds” are out there?
Buddy: Tons, practically, a new one hits the market every day! Let me tell you aboutÖ
Ralph: No, thatís okay, Iíll get back with you, Iíve got a headache.
(Fade to Black)
1.) The job of a facet with the exception of the table facet is like that of a prism, to break light after the color spectrum, not increase its magnitude or intensity. Extra faceted diamonds cannot, I repeat, cannot increase the brilliance or white light return to your eye.
2.) All of these “High Definition Diamonds” are trademarked or branded; leaving only a few distributors able to sell them through contract with the cutting company. (Translation: Big cost, no secondary market value due to poor distribution.)
3.) High Definition Diamonds are not bondable as of the publication of this article, leaving you with no guarantees.
4.) High Definition Diamonds may be a fact (they do exist) but they are just slick marketing campaigns designed to get a bigger piece of an already shrinking diamond pie.
So whatís the final word on these “High Definition Diamonds”? Leave them alone. The only thing high on these diamonds is their price and their definition is incomplete.
by Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guyģ
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