Freds B.E.S.T. Rules

Know the rules so you can stay in the game
What are the four things all consumers need to do to get their BEST start before buying the perfect diamond?

   Figure out what you’ve got to spend and stick to it. One month’s salary is a good guideline.

   Listen to her. Try to understand her expectations (her needs and wants) so you’ll have a feel for what to pick out.

   Become savvy! Know what any given diamond should cost and what the best qualities to wear. Knowledge is power. You’ll never win the race without training.

   Figure out when you want to give it to her and don’t rush. Haste makes waste. Give yourself enough time to study up, shop around, and plan the perfect proposal.
by Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guy
The founder and president of Diamond Cutters International, Fred Cuellar is one of the top diamond experts in the world, as well as a three-time Guinness Book record holder in jewelry design.
Fred Cuellar
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