DCI at Houston Sports Awards and Ring Ceremony 2018
DCI at 2018 Championship in Boston, MA
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by Fred Cuellar
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For Immediate Release
Diamond Cutters International honors both quantum physics creator and Rubik’s Cube inventor with Rubik’s Masterpiece to celebrate the 40th anniversary of the Rubik’s Cube, the world’s best-selling puzzle, as part of a major international exhibition.
Houston, Texas — As a young physics student in 1874, Max Karl Ernst Ludwig Planck, wanted to understand how matter moved through time and space. In a speech presented in Florence, Italy in 1944, titled Das Wesen der Materie [The Nature of Matter], the German-born physicist said, “The mind is the matrix of all matter.” Little did Planck know he was doing more than explaining the beginnings of quantum theory; he was setting the stage for what would become one of the most widely enjoyed and studied toy puzzles in history. One hundred years after Planck began his pursuit of understanding quantum mechanics, a young Hungarian inventor, architect and professor of architecture, Erno Rubik invented the Rubik’s Cube, a perfect model of Planck’s simple statement. Fifteen years further removed, another craftsman, this time in diamonds, precious stones and metals, Fred Cuellar, founder and CEO of Diamond Cutters International (DCI), created what was to become known as the Rubik’s Masterpiece, or as the Guinness Book of World Records refer to as, “World’s Most Expensive Toy.”
From a simple quote, to an inventor’s goal to be able to physically place a working model of that concept in a person’s hands, to one artist’s desire to create a version as beautiful as the complexity of the universe, the Rubik’s Cube and its $2.5 million counterpart the Rubik’s Masterpiece, have entertained, enthralled and enraptured people around the world. Today, in cooperation with the Liberty Science Center (LSC) in Jersey City and Google, a major exhibit celebrating the Rubik’s Cube is being developed to open April 2014 at the LSC before traveling around the world to various art museums, science centers, and alternative exhibit spaces for up to seven years.
“Erno Rubik was able to make the complex adapted system, which Plank was describing, into a toy, essentially placing the universe in our hands,” says Cuellar of Rubik’s invention. “When I first saw his plastic toy I thought to myself, this is far too incredible a puzzle; it needs to be made of the finest most precious material. I had to honor Rubik and ultimately Planck, using my own skills and talents, so I created the Rubik’s Masterpiece.”
So impressed was Rubik when he first held his namesake masterpiece in his hands that he said of Cuellar’s version of his puzzle, “This is my Mona Lisa.”
Cuellar’s Rubik’s Masterpiece will be the centerpiece of the 40th anniversary exhibit. Valued at over $2.5 million, the fully functioning Rubik’s Cube required 8,500 man hours to be crafted in 18 karat yellow gold with 25 precious stones per panel set in invisible settings. Cuellar used 185 carats of rubies, emeralds, sapphires, and white diamonds to create the classic colored panels of the Rubik’s Cube puzzle with one small difference. While the original Rubik’s Cube is colored red, green, blue, orange, yellow, and white, Cuellar—himself a lover of puzzles and codes—decided to replace orange with purple for a variety of reasons both clever and protective.
The color purple has historically represented royalty due to the fact that in ancient times it was the most difficult, and thus most precious color to create. Only kings and monarchs were allowed to wear purple and to this day it still represents this regal and noble class.
Secondarily, Cuellar wanted to honor both Planck and Rubik, and the color purple allowed him to do this through a clever use of an acronym. The ‘pu’ stand for Planck’s universe, while the ‘rp’ represent Rubik’s puzzle, and finally ‘le’ stand for light energy, which is ultimately what Planck and Rubik each had a desire to understand.
No photograph has ever been taken of the purple side of the Rubik’s Masterpiece, and until now, this design change has not been publicized, to eliminate the risk of others creating replica versions of Cuellar’s incredible work. But with its inclusion in the upcoming exhibit, Cuellar decided it was time to reveal the truth.
“We are excited to be a part of this incredible exhibit,” says Cuellar, “and to be able to share our creation with not only the guests of the Liberty Science Center but ultimately the world.”
The interactive Rubik’s Cube Exhibition will explore the interplay of design, engineering, mathematics, and creativity. In addition to DCI’s spectacular creation, the exhibition will include elaborate Cube artwork; Cube-solving robots; virtual reality simulations of Cubes that aren’t really there; a glowing 35-foot-tall Rubik’s Cube that can be manipulated by anyone with an Internet connection; and a tiny nanoscale Cube.
“Rubik’s Cube has stood the test of time,” says LSC CEO Paul Hoffman, “and yet remains on the leading edge of innovation. Not a week goes by without somebody—an architect in Turkey, a musician in China, a mathematician in Moscow, or a roboticist in Japan—using the Cube in an ingenious new way.”
About Fred Cuellar, the Diamond Guy®
Having once been unable to afford to purchase a diamond ring for his bride-to-be, Fred Cuellar set out to learn all he could about the diamond business and in so doing has become one of the world’s leading experts. He is the founder of Diamond Cutters International (DCI) where Fred’s industry pioneering work in diamond corresponding grading and diamond bonding have not only revolutionized the diamond industry but has made DCI one of the world’s top diamond cutting, design, importing and sales organizations with a client list that reads like a who’s who of world political leaders, celebrities and championship sports organizations, including President Barack Obama and First Lady Michelle, President George W. Bush and First Lady Laura, the Saudi Royal Family, Erno Rubik, Oprah Winfrey, the Dallas Cowboys, the Denver Broncos, the Detroit Red Wings, the New York Yankees, the LA Galaxy where David Beckham received his first championship ring and more.
To assist others that suffer from the same plight that he once did, Fred launched the MyGemologist™ program and the philanthropic Adopt-A-Diamond™ program, as well as authored “How to Buy a Diamond,” now in its seventh edition and the number one selling book on diamonds in the country. Fred was also instrumental in developing a number of purchasing techniques, including “buying shy,” that have help save thousands of dollars for buyers and increased sales for the diamond industry worldwide. Fred’s tireless work has benefited not only the diamond industry but diamond buyers.
About Liberty Science Center
Liberty Science Center is a 300,000-square-foot learning center located in Liberty State Park on the Jersey City bank of the Hudson near the Statue of Liberty. Liberty Science Center (LSC.org) is dedicated to bringing the excitement of science to people of all ages, Liberty Science Center houses seven museum exhibition halls, a 3D theater, the nation’s largest IMAX® Dome Theater, live simulcast surgeries, tornado and hurricane-force wind simulators, K-12 classrooms and labs, and teacher-development programs. 600,000 students, teachers, and parents visit the science center each year, and tens of thousands more benefit from the center’s off-site and online programs.
Contact: Dee Doan
Diamond Cutters International
4265 San Felipe, Ste. 960
Houston, TX 77027
MLS Cup Championship Ring designed and manufactured by Diamond Cutters International.
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“How a gem expert wound up with a fake, and what you can learn from her experience.”
By Susan M Neider, Barron’s Penta, May 21, 2011.
When defining sparkle in a diamond, there are only two things that matter — efficiency and amplified light return.
- Efficiency rating (E.R.) is a measure of the refracted light entering a diamond that is returned to your eye.
- Amplified light return (A.L.R) is the number of visible internal light reflections that a diamond has per every ray (signal) of light that enters it.
A typical run-of-the-mill diamond has an efficiency rating of 35.5% and an A.L.R rating of five (5). Translation: The typical diamond returns 35.5% of refracted light back to the viewer’s eyes; leaks/wastes 64.5% through the pavilion floor of the diamond and only redirects the light internally five (5) times before it leaks out or is returned to be viewed.
A pinball machine is a good analogy here. Think of every ray of light as a pinball. Once the pinball is shot (refracted) into play within the machine (diamond) you score more points (flashes of light) every time the pinball bounces around (internal light reflections) before it is returned back to you in the form of sparkle. Sparkle equals efficiency rating x internal light reflections. So we could say that the typical diamond returns 35.5% of absorbed light and amplifies it five (5) times to give you a sparkle return of 177.5%. You get 77.5% more light then you put in even though there was a lot of waste. This is why most people who see practically any diamond will,at first blush, be impressed. The truth is even bad diamonds look pretty good. But, what if we’re not just looking for pretty good? What if our goal is to have the highest efficiency rating; the highest amplified light return? What would that look like? Well, let’s see, if we are going to hold the most breathtaking diamond in the world we’re going to have to be patient, and I mean really patient! The typical diamond that is cut these days is cut from two types of rough (name for what diamonds look like out of the ground) macles and flats. See below.
These are also called irregulars or preemies (300 to 400 million years old). Preemies are rough diamonds that Mother Nature did not allow to go to full term. Full term crystals, also referred to as sawables, are the most valuable. They are typically found in octahedron, cubic, and dodecahedron shapes. See below
The key to having the best finished product begins by only choosing full term rough. It takes a minimum of 800 million years, not 400 million years, for Mother Nature to deliver a magnificent fully crystallized, full term rough. The irregulars are flat, skipping-stone looking pieces of rough that have an irregular carbon atomic structure. Don’t forget shape determines function! If we don’t have a nice shape to work with we won’t be able to cut the diamond properly.
Ninety-eight percent of the diamonds being sold today are being cut from premature rough and only two percent are being cut from full term rough. So that’s step one. “Better ingredients, better pizza!” Once we’ve got the rare full term rough, we go through a second screening process and throw out any rough that has too much nitrogen or is too heavily included. In order to reach our goal the diamond must not be any lower than a hard graded VS2 clarity or H5 color. By hard graded, I mean the vendor guarantees that no accredited gemologist will ever grade the diamond lower than the assigned grade or you get your money back. Other rating agencies — GIA, EGL, IGI, AGS, etc. all soft grade their stones, which means they don’t guarantee their grades. Once we have the desired full term rough with the correct grades, we can move on to a master cutter. It doesn’t do any good to have the world’s greatest material if we put it in the hands of a poor craftsman. The master cutter will make sure the diamond is cut to class 1 or class 2 specifications (see other article on class of cut for explanation). But, basically, the diamond will have to meet strict proportion guidelines in order to handle the light properly.
Okay. Buy hard-graded full term rough (most expensive) and have a master cutter cut it (more expensive) equals finished product.
The picture you see is a photograph taken with regular light on a black field. What you are seeing is the most efficient, highest amplified light return diamond in the world! The name given to the most breathtaking diamonds has always been vivid! This is The Vivid White Diamond®!
Let’s do the math! The Vivid White Diamond® has an efficiency rating of 91% and A.L.R of 100. So if we want to calculate the sparkle of this gem we multiply the efficiency rating x the A.L.R. — 91% x 100 =9100% light return! 100% goes in; 9100% comes out!
The reason Cartier; Graff; Van Cleef & Arpels and Harry Winston get $35,000 to $56,000 for a single one carat diamond is actually rather simple. They are all vivid white diamonds®! When people run to online consolidators like Blue Nile, Amazon, or Ebay; mall stores like Zale’s, Tiffany’s, Kay’s, Jared’s, Robbins Brothers and big box stores like Walmart, Costco or Sam’s, you’re buying diamonds that are pretty good because you get 77% more light return in good lighting conditions but when you buy a Vivid White Diamond® you are getting 9000% more amplified light. Some old sayings are still true today, “You get what you pay for.” By the way, the #1 complaint a woman has about her diamond isn’t size, its sparkle. So, if you really want to make her happy buy The Vivid White Diamond®.
Note: All photographs and drawings were taken/created by renowned artist Jose Garcia.