Buying Shy

“Buying Shy” is a term I coined. It’s one of my shrewdest and most valuable suggestions for saving money buying diamonds. Here’s what I mean by buying shy: Shopping for diamonds that weigh just under half-carat and full-carat weights. VIEW price tables for buying shy.
For example, instead of a 1-carat (100-point) diamond you’d buy a .90-carat diamond. Instead of a half-carat, you’d buy a .49-carat stone. It’s as simple as that. “But Fred,” you’re saying, “why should I buy a smaller diamond than I want?” The simple answer: to save a lot of money.
Because the price of a diamond jumps dramatically when it reaches a true half-carat or full carat, the advantage of buying shy is also pretty dramatic! And let’s see how much smaller we’re talking about. The diameter of a 1-carat diamond is 6.5 millimeters. The diameter of a shy .90-carat stone is 6.3 mm. The difference is the thickness of a piece of ordinary paper! Looking at the stones side by side you’d be hard-pressed to tell the difference.
LOOK AT THE SAVINGS:
.50ct S I 1- I $1,596
.49ct S I 1- I $1,303 You save $293!
1.00ct S I 1- I $6,384
.90ct S I 1- I $5,147 You save $1,237!
1.50ct S I 1- I $11,172
1.49ct S I 1- I $9,512 You save $1,660!
2.00ct S I 1- I $17,024
1.90ct S I 1- I $14,151 You save $2,873!
You’ll notice that buying shy sometimes means a difference of 1 point and sometimes a difference of 10 points. And you’re thinking, “Why don’t I buy the .99-carat stone instead of the .90 carat stone? Won’t I still get the same price break and a slightly bigger stone?”
Yes, but the problem is finding that 99-pointer. Diamond cutters, who are well aware that the full one-carat stoneis worth quite a bit more than the 99-pointer, will cheat on the proportions a bit to get the stone up to the full carat. So don’t be obsessed with trying to get closer than 10 points on full-carated stones, but you will find .90s and 1.90s, etc. With half-carat and in-between sizes you will be able to get within 1 point, and find .49s, .69s, 1.49s and so forth. Diamond cutters, who are well aware that the full one-carat stone is worth quite a bit more than the 99-pointer, will cheat on the proportions a bit to get the stoneup to the full carat.
See article “True Weight”.
The one potential problem with buying shy is a psychological one. What sort of person is your True Love? If she’s going to be upset that you didn’t get the full carat, and will forever think of you as a cheapskate, then it may be worth the extra money.
Your fiancée may never ask how big her 90-point diamond is, but if she does, you might say, “About a carat,” and leave it at that. I believe that happiness is a dream that becomes a reality — and if she sees a diamond that is just what she dreamed of, she’ll be happy!
Of course, if you’re a practical couple and you decide to shop for the diamond together, you should both read this first and then decide what you’re going to shop for.
FRED’S ADVICE: Always buy shy! You’ll pay a lot less for a diamond that looks just as good.
Take a look at these tables to see how much you’ll save:

Click on the following sizes to see the “buying shy” comparison.

Learn about Clarity Grading Scales or Color Grading Scales.
By Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guy®

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.

A few steps for you to expect once you submit your form - We will first send you an email confirming that we’ve received your form, so keep an eye out for that.  We will then contact you within 24 hours via your preferred method of contact. We will work with you to setup a complimentary one-on-one consultation with your gemologist.