Meet Fred Cuellar, The Diamond Guy®

World's top diamond expert

Fred Cuellar, the founder and president of Diamond Cutters International, is one of the world’s top diamond experts, as well as a three-time Guinness Book record holder in jewelry design. He is an importer, diamond cutter, and creative designer of jewelry. With over 35 years of experience in the diamond and jewelry business, Fred’s clients include the First Lady and President George W. Bush, Oprah, the Dallas Cowboys, the Detroit Red Wings, Anschutz Corporation, Saudi Royal Family and hundreds of professional athletes and celebrities. Fred is a consultant, best-selling author, writer and columnist to the national media, and founder of DCI’s National Diamond Helpline, MyGemologist™ program, and Adopt A Diamond™ program.

Best-Selling Author

Fred has written four books including the number one selling book on diamonds, How to Buy a Diamond. Of all books in print, How to Buy a Diamond is ranked among the top 1 percent! How to Buy a Diamond and the National Diamond Helpline are endorsed by the National Bureau of Fraud Prevention in Washington, DC. Fred’s other books are Diamonds for Profit, The World’s Greatest Proposals, and The Buffer Zone™ Diet. Click on a cover to read more about each book.

  • How to Buy a Diamond
  • Diamonds for Profit
  • The Worlds Greatest Proposals

Diamond Expert in the National Media

Fred is the diamond expert/advisor for MSNBC, The Tyra Banks Show, The Guardian, Newsweek, “Men’s Health” magazine, and The Indianapolis Star. He has been featured and discussed on The Tonight Show with Jay Leno, NBC’s Today Show, CBS Morning News, CNN, ESPN, Fox News, Wall Street Journal, Chicago Tribune, L.A. Times, US Weekly, FHM, Self Magazine, Dallas Morning News, Cosmopolitan, US Weekly, In Style Magazine as well as over 100 other news and talk shows.

  • Cosmo
  • InStyle
  • King
  • US

To arrange personal appearances or interviews with Fred Cuellar, please contact Dee Doan at, 1.800.275.4047. Fred’s Interview Appearance Schedule

Championship Ring Designer

Fred has designed Super Bowl Championship rings for the Dallas Cowboys and Denver Broncos, Stanley Cup Championship rings for the New Jersey Devils, Colorado Avalanche, Detroit Redwings, and Dallas Stars, Major League Soccer Championship rings for Houston Dynamo and Los Angeles Galaxy, as well as World Series Championship rings for the New York Yankees. Fred had the honor of designing commemorative rings for Olympic Gold Medalist Dan O’Brien and baseball legend Cal Ripkin. Some of these rings are displayed on the Championship Rings page.

Custom Jewelry Designer

Through years of being asked to create championship rings, bracelets, and custom jewelry, Fred has invented design techniques such as the interlocking diamond bezel, interlocking diamond logo, interlocking logo trophy and gem sculptured logo. Fred created the 2008 Presidential Inaugural Jewelry Collection, “Harley of Gold” for Harley-Davidson, Playboy’s Millennium Playmate Pendant, the 2 million dollar “Super Pizza” for Little Ceasar’s, the $200,000 “Gem Prowler” in conjunction with Chrysler Plymouth, and the “world’s most expensive toy” — a full-size, fully working Rubik’s Cube. Some of these designs are displayed on the Design Portfolio page.

Fred Cuellar was Featured on the Following Outlets