I did it! I finally proposed this past Friday. Lauren absolutely loves her ring and I, of course, have only you to thank. Thank you so very much!
The ring is gorgeous, beautiful, and a total & complete work of art. It sparkles almost as much as my eyes whenever I look at Lauren. The only thing better was the privilege and absolute joy of working with you to create it! You are amazing at your job, and I honestly feel you were born to do exactly what you are doing. You have a gift!
My experience working with you was FANTASTIC! You, in a word, were perfect. Please let me know how I can be of any assistance to you in regards to getting the word out about how wonderful you are. Facebook, Twitter, Yelp, whatever I can do. Word of mouth (WOM) is arguably the best sort of “advertising” for jewelry, especially if you don’t have a Tiffany & Co. size advertising budget, so please let me know how I can help. I just feel like you are such a well kept secret, and I feel so very lucky to have found you. The entire world should know about you, and how great of an experience you offer!
So, my super long story about finding you… the world’s seemingly best kept secret ever… I actually purchased “How to Buy a Diamond” by Fred Cuellar in 2002 and it was the 4th Edition. At the same time on Amazon.com I also purchased “The World’s Greatest Proposals” also by Fred Cuellar. And I have been procrastinating my marriage proposal ever since! I actually read the 4th edition cover to cover and frequented Fred’s website in 2002 and 2003. Fred had a questionnaire on his website at that time, and the people that got the best score on his quiz won a one-on-one phone consultation with him. Well, I read his book so thoroughly and studied his website so much, the next thing I knew I was on the phone with THE Fred Cuellar himself, talking with him about my diamond engagement ring dream. Fred was so nice and so professional, but never once mentioned the possibility of buying a diamond from a company with which he was affiliated/owned. It was only in September 2011, almost 10 years after speaking with Fred, that I finally went diamond shopping on Wabash in Chicago with the absolute intention of really buying a ring this time. This experience, which was with a friend’s recommended jeweler on Wabash street in Chicago, was horrible. As a now very educated diamond customer (thanks to Fred Cuellar and his book, website and phone consultation), I was horrified to learn firsthand about the questionable character and practices of the jeweler on Wabash with whom I was working. I will not go into those details, but, in short, his various shenanigans made my experience seem very much like working with the worst kind of used car salesman. Desperate, I turned to the internet and found Diamond Cutters International. It was only after calling the phone number on this website, and speaking to you about my bad experience on Wabash in Chicago, that I learned for the first time that there was a possibility of buying a diamond and ring from Diamond Cutters International. You were so wonderful, right away and throughout the entire process, that I frequently found myself wishing that the book noted the possibility of buying from Diamond Cutters International much more explicitly. I now own the 6th edition of Fred’s book, and you are indeed mentioned in the FAQs, and there are some other references to being able to buy a diamond from a company affiliated with/owned by Fred. But I would suggest, if I may, to hit your readers over the head with that fact. I can totally see the extreme conflict of interest potential in both advising consumers, and at the same time, selling to consumers. But please forget about that potential conflict of interest. In my humble opinion, the readers of Fred’s books would LOVE to buy their diamond from a company he recommends, is affiliated with, or flat out owns 100%. Reading his books is such an incredible experience, and so very educational, that I believe the natural next step is that you want to buy a diamond, and all of your jewelry really, directly from Fred himself. I’d personally buy from Fred if he was marking up his items 5% over full retail market prices, and selling out the back of his beat-up car’s trunk. Anyway, just my two cents. But please know that the option of buying a diamond from you seems like a very well kept secret. I think this is due to the conflict of interest potential of a book advising on, and also trying to sell, diamonds. I just wish the whole world could know about you. Because if they did know about you, I am positively confident that they would have the most wonderful and amazing experience, as I did, in buying a diamond and creating the world’s most perfect diamond engagement ring!
Thanks for everything. You’re an absolute gem. Pun fully intended!