Fred’s Alphabet Rules

It can be as easy as A, B, C.
Buying a diamond can be confusing for first time buyers. Fred Cuellar is often asked if he has some simple rules that are easy to remember. Fred’s book “How to Buy a Diamond” is considered by many to be the source for buyers. If you are in a pinch, here are five easy tips to remember when buying a diamond. Fred calls these The Alphabet Rules.

   Always look at loose, not mounted diamonds.

   Always look at your diamond through a jeweler’s loupe or a microscope, which will reveal imperfections not seen with the naked eye.

   Most retailers dramatically increase prices. Never pay the sticker price unless you’ve shopped around and you know they are already giving you the wholesale price.

   Always insist that the final sale be contingent upon the opinion of an independent appraiser. If the appraiser agrees, you’ve done well. The sale will be final.

   Always have the diamonds flaws plotted on a drawing of the stone. That way you will be able to identify your diamond by the location of its blemishes and inclusions.
by Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guy®

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