Fred’s Alphabet Rules

It can be as easy as A, B, C.
Buying a diamond can be confusing for first time buyers. Fred Cuellar is often asked if he has some simple rules that are easy to remember. Fred’s book “How to Buy a Diamond” is considered by many to be the source for buyers. If you are in a pinch, here are five easy tips to remember when buying a diamond. Fred calls these The Alphabet Rules.

L=Loose
   Always look at loose, not mounted diamonds.

M=Magnify
   Always look at your diamond through a jeweler’s loupe or a microscope, which will reveal imperfections not seen with the naked eye.

N=Negotiate
   Most retailers dramatically increase prices. Never pay the sticker price unless you’ve shopped around and you know they are already giving you the wholesale price.

O=Opinion
   Always insist that the final sale be contingent upon the opinion of an independent appraiser. If the appraiser agrees, you’ve done well. The sale will be final.

P=Plot
   Always have the diamonds flaws plotted on a drawing of the stone. That way you will be able to identify your diamond by the location of its blemishes and inclusions.
by Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guy®
The founder and president of Diamond Cutters International, is one of the world’s top diamond experts, as well as a three-time Guinness Book record holder in jewelry design.
Fred Cuellar
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