Freds Alphabet Rules

It can be as easy as A, B, C.
Buying a diamond can be confusing for first time buyers. Fred Cuellar is often asked if he has some simple rules that are easy to remember. Fred’s book How to Buy a Diamond is considered by many to be the source for buyers. If you are in a pinch, here are five easy tips to remember when buying a diamond. Fred calls these The Alphabet Rules.

   Always look at loose, not mounted diamonds.

   Always look at your diamond through a jeweler’s loupe or a microscope, which will reveal imperfections not seen with the naked eye.

   Most retailers dramatically increase prices. Never pay the sticker price unless you’ve shopped around and you know they are already giving you the wholesale price.

   Always insist that the final sale be contingent upon the opinion of an independent appraiser. If the appraiser agrees, you’ve done well. The sale will be final.

   Always have the diamonds flaws plotted on a drawing of the stone. That way you will be able to identify your diamond by the location of its blemishes and inclusions.
by Fred Cuellar, author of the best-selling book “How to Buy a Diamond.” More questions? Ask the Diamond Guy
The founder and president of Diamond Cutters International, Fred Cuellar is one of the top diamond experts in the world, as well as a three-time Guinness Book record holder in jewelry design.
Fred Cuellar
Latest posts by Fred Cuellar (see all)

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.

A few steps for you to expect once you submit your form - We will first send you an email confirming that we’ve received your form, so keep an eye out for that.  We will then contact you within 24 hours via your preferred method of contact. We will work with you to setup a complimentary one-on-one consultation with your gemologist.