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How do you get the best diamond for the best value? How do you tell if a diamond is real or from a cubic zirconia? How do you know if you can trust a diamond seller? The Diamond Guy®. Fred Cuellar, answers those questions and more for thousands of people.Fred is an internationally-known diamond and jewelry expert with over 20 years of experience in the jewelry trade. This website is a companion to Fred’s best-selling book 5th ed. “How to Buy a Diamond.”

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